When you sign up you can choose funnel templates that will be good enough for 90% of businesses or you can build your own from scratch. Choose from Optin Funnels to generate leads and build your list, Sales Funnels to sell your products or services and upsell into higher priced offerings, Product Launch Funnels (as created by Jeff Walker) to create excitement for a new product through a series of pre purchase videos, Membership Funnels to create recurring revenue in your online business and Webinar Funnels to create an important and predictable sales channel.